How to Make a Blog Successful

T. Suzanne Eller taught an outstanding course on BLOGGING and SOCIAL MEDIA at the Write-to-Publish conference last week. I felt blessed to have met her. I not only learned great skills about these topics, I learned (by watching Suzie) how to mentor others. She’s a class act.

Here’s Suzie’s bio from her web page.

Suzie is a writer and speaker with the national nonprofit ministry of Proverbs 31 Ministries, writing monthly for 500,000 women through Encouragement for Today daily devotional,as well as ministering side by side with this team of women which reaches women through conferences, radio, the Proverbs 31 Magazine, She Speaks, She Seeks and other aspects of ministry.

Suzie is also host and founder of Moms Together, a community of nearly 10,000 moms and Live Free, reaching over 7000 daily.”

As you can see, Suzie was well-equipped to teach this class. It’s obvious she knows what she’s doing because she’s successful. Her MOMS TOGETHER has over 9500 likes. Impressive.

Today i’m going to share a little of what Suzie taught me because if you’re a writer than you’re either blogging now or will in the future. Why? Because in order to get published, editors want to see that you have a PLATFORM.

What is this?

Publishers won’t want to publish your book–fiction or nonfiction–unless you have a blog, a community of followers. Besides being the BUZZ word for success, Suzie says, “PLATFORM is the ability to expand the reach of your message.” Your message in the community is who you are. It’s what you’re passionate about.

So ask yourself: What’s your message? What are you passionate about? Who are you? Take time to discover who you are and who you want to be in your blogging community.

As a writer, you don’t have to blog about writing. You can blog about the environment, animals, mentoring abused kids, organic farming–you get to decide. It depends on your interests. What do you know that others don’t? How can you make a difference? As you blog, you’re showing your writing voice no matter what your blog is about.

Once you figure out who you are, search within and ask yourself, “How can I fill a felt need?”

Suzie says, “A blog is successful when it meets a FELT NEED.” Does your blog fill a need? Will it? What is that need?

Maybe you have multiple passions. I do. Most people do. But where is your heart? At the end of the day, when you rest your head on your pillow, what will make you smile? What will make you feel like you contributed to society in a positive way? Don’t think about how it can benefit you. Think of how it can benefit others. This is your way to give back. If you’re not genuine about this others will see through it. Be yourself. Show yourself.

If you do what you’re passionate about in giving back and building your community SUCCESS will FOLLOW.

Ponder this until later this week when I take you to the next step: Finding your CORE MESSAGE. This is the message that runs through every aspect of your online presence. It’s your brand–what you’re known for. And when people GOOGLE you, your message will pop up.

What is the felt need you’d like to minister to?

To read the second and third posts on this series click HERE.

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  1. Thanks for the kind words. : ) You just made my day.

  2. Great post, Michelle! Figuring all this stuff out is so hard and time consuming. But evidently we gotta do it. lol
    Subscribing to your blog so I can keep up.

    • Thanks, Pat! I hope you find my posts valuable. When I first started blogging I resented that I HAD to. But now, I really, really love it. I haven’t found all my “teens” yet but I’m confident I will. Suzie Eller really helped, too. Have you seen her blog on Moms Together? It’s amazing.

  3. Robin McClure says:


    What a wonderful post! Very thought-provoking and practical. I hope that if we have time tonight you’ll share a little more about what you learned. 🙂

    • Thanks, Robin! I appreciate your feedback and hope the content here is valuable to you. It was great to brainstorm THE MUGGLER last night. I loved your input.

  4. Great info. I’m doing a series on blogging later this month at the Ponderers site. Much needed info. Great Job! Love when you can’t get to a conference, but a friend shares with you anyway 🙂

    • Hi Ginger! I thought about you yesterday and tried to find your email address. How weird is that? Anyway, CONGRATs on the FRASIER. Way to go! I love the picture of you, too. Sweet! Thanks for stopping by. I hope to continue my BLOG post later this week and next so check back for great info from Suzie Eller (Provers 31 Ministry).


  1. […] Last week, I shared Suzie Eller‘s presentation from the Write-to-Publish Conference about what makes a blog successful. If you missed it you can Read it here. […]

  2. […] from the Write to Publish conference, too. (If you missed What Makes a Blog Successful, Part One and Part Two are […]

  3. […] What’s your message? If you aren’t sure what your message is then read this post HERE about what makes a blog successful. It might help you refocus your […]

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