The first part of how to make a blog successful was to FIND A FELT NEED.
Today I’m going to share the second part: HOW to IDENTIFY YOUR CORE MESSAGE.
Why is this important? Your core message runs through every aspect of your online presence. If you don’t know it, your audience won’t be able to find you. Your audience needs to Google simple words to fill a need and find you. Will they?
Your core message is your brand. It’s WHO you are. When people go to Google and do a search will they find you? What words will they type in the search box to find you? Are they simple words or fancy, poetic ones that aren’t typically Googled? Go to Google right now and type in the words to see which ones lead to you. Do those words define your specific message?
Think of the blogs you subscribe to. Why do you go there? What keeps bringing you back?
Maybe it’s Michael Hyatt‘s blog? Or the Blogging Bistro. These fill a felt need. Study these. They’re successful. Why? What’s their core message? Hyatt is focused on “intentional leadership.” The Bistro serves a full menu of social media services. Which words at Google directly link to their blogs? Play around until you understand this correlation.
Ask yourself: What’s the ONE THING that defines you (brand) and what you offer?
If you’re not sure, ask yourself these three questions:
- What is the one thing I want my audience/visitors to know?
- How do I want my audience to act or think differently?
- What are practical solutions that will lead them to change?
- The trunk is our core message.
- The branches are topics that fit into that trunk or core message.
- The twigs and leaves are the subtopics that branch out of that core message.
See if you can do this with your blog or one you’re considering.
Let’s take our fashion blog again and dissect these elements.
Her audience: Moms who are 25 – 45 years old.
Her core message, the trunk: You can have five kids and still have fun with fashion.
The branches are the topics that stem from the trunk or her core message: fashion, faith, budgeting, parenting.
The twigs and leaves or the subtopics: confidence, trusting God, beauty on the inside, comparison, joy.
(To read the third article in this series click HERE.)
Let’s discuss your blog. What is your core message? What should we Google to find you?