There’s a new social media that’s all the rage. It’s called Pinterest. Have you heard of it? It’s fast, visual eye candy that appears as a continuous feed bulletin board. Boards consist of random, trendy photos of what’s hot—from hair styles to vacation spots to dogs. It’s like an online magazine full of fun photos that with a click can link to favorite books, outdoor furniture, or recipes. People love it because they get immediate visual ideas and with one glance they can see things they want to purchase or imitate.
Pinterest is driving more traffic than Google Plus, LinkedIn and YouTube combined. Here’s a screen shot of what it looks like:
How do you join?
- Go here: Pinterest and request an invite. Spend time at the site familiarizing yourself with what it’s all about.
- Register and link your FB and Twitter accounts along with your photo to get started. The beauty is that once you link these with your account Pinterest will automatically download your FB friends, making it easy for you to invite them to view your boards.
- Scroll around other boards until you “get” it. Follow your FB friends and stalk their boards to see what interests you.
- Experiment with pinning photos and creating board names. Invite your FB friends to follow your boards.
- Link your pin-up photos to your blog site or author page. When someone repins your photo it spreads your site further—just like with FB.
How can it help you as a writer?
What if you don’t have a blog or a FB page, but you’re a writer working on a book. Here’s an idea: To help you build your story, and as you’re writing your novel, pin photos that help you keep track of your setting, characters, dialogue and theme. Use this board to help you SEE your story and get into your character’s heads.
When you’re ready to build your platform, get specific.
When your book is published make a character board centered around your book’s main character, or her side-kick. When someone clicks on the photo they’ll see your link to your blog or your author page. If they like your photo gallery and it sparks their interest they might repin your photos which will extend the reach of your site to other potential readers. Thus, more readers will know about your story and your book. And who doesn’t want to create a buzz about their book?
Yes, I know your character is fictitious, but certainly you can see her, right? What does she wear? Where does she hang out? What are her hobbies, and what is she passionate about? What is the theme of your novel?
- Pin the clothing and hair styles your character would wear and title the board Ali’s Fashions, or Ali’s Closet, or anything that fits your character. Make it fun. If you write YA this is especially important because teens love Pinterest.
- Pin your character’s hobby. Maybe he drives a Harley. You could include Harley bikes and accessories that fit your character’s personality.
- Pin a theme board. For instance, one of my novels is about geo-caching. I could pin a board full of geo-caching sites.
- Pin photos from the setting your story takes place.
- Give your Pinterest a shameless plug from your other social networks.
- Pop in for a few minutes every other day to LIKE someone else’s boards to grow your network.
Here’s my personal example: My YA novel, WILLOW, is about a girl who heals abused and neglected animals. Once the book is released, I’ll have a board of Willow and her friends. But I’m also going to invite teens to pin photos of their rescued animals to contribute to a new board titled: WILLOW’S Rescued Animal Friends.
What’s the theme of your novel? Think creatively about how you can tie that into a pin-up board and link it back to your sites.
How are you using Pinterest to help with your writing platform?