Finding Book Endorsements, by Renee Gray-Wilburn

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Please welcome today’s guest author, Renee Gray-Wilburn. She often hangs out at her blog, A Way With Words Writing. I recently wrote a children’s chapter book and asked Renee to read it for me because I didn’t have a lot of experience with the children’s market. She does. After she read my book, ECLAIR GOES TO STELLA’S she gave me her professional opinion. I’ve never met Renee, but I’ve followed her blog and shared it with other writers because I found her to be a writer-in-the-know, and I felt comfortable asking her advice.

She liked my book! I was thrilled. I asked her if she’d endorse it and she said, YES so I included her quote in my book proposal before I sent it to my agent. Then I asked her if she’d guest post for you today. And she said YES again. Please check out Renee’s awesome blog. She did a whole series on BOOK PROPOSALS that has been extremely helpful to me. I’m confident it’ll help you too.

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Renee’s work encompasses numerous articles for Focus on the Family’s children’s and parenting magazines; several short stories and devotionals in anthologies such as the Cup of Comfortseries,  and Life Savors; and magazines such as GrandKidZoneChristian Communicator, Quiet Hour, and Devotionals. In addition, she’s co-authored over a dozen children’s curriculum books for major publishers such as David C. Cook and Group Publishing, developed adult small-group curriculum, and write regularly for various organizations. Her first two solo books came out in 2012–Volcanoes! and Earthquakes!–written for Capstone Press as part of their Wild Earth graphic reader series.

Aside from writing, A Way With Words has provided editorial services for major publishers, independent authors, and organizations for over twelve years. These services include basic proofreading to content editing for any industry or genre of writing.


Endorsements in a Book Proposal

Admit it: How many times have you grabbed a book off the store shelf, read the front and back covers, opened the book, read the endorsements, then made your decision as to whether or not you wanted to buy the book? Probably most of the time! Endorsements, cover quotes, and forewords carry a lot of weight in a purchaser’s decision.

So how does an author score those juicy endorsements, especially if no one really knows the author yet?

There are a few ways of reaching the right people, but first you need to hone in on who will make good endorsers for your book. In general, your endorsers…

  • Need to be well known with your target audience
  • Need to be experts in the field of your topic (for nonfiction) or have written in your genre or in another way have a tie to your book (for fiction)
  • Need to be people of influence among your target audience

Once you have identified prospective endorsers, try one or more of the following avenues to reach them:

  • Go where they may appear: speaking events, book signings, conventions, etc.
  • Contact them via publicists, agents, publishers (if they’ve written a book), or through their industry organizations
  • If they are a company executive, try to reach their administrative assistants via email or phone
  • Network, network, network! Start getting the word out about who you need to reach, asking people how you might get to them. If the six degrees of separation theory holds, someone just may know someone who knows someone who…

Once you’ve found a way to reach your target, what then? How do you approach that person about providing you with an endorsement?

First, tell why you think they are the perfect person to endorse your book and why having them lend their name to your book would be a positive thing for them. They are going to want to know what’s in it for them, so you need to have something prepared! If they’ve written their own book on a similar subject, one benefit would be free promotion for that book. If they are a company executive, their company will also gain some good PR. Be aware that many potential endorsers will require a fee for putting their name to your book. Be sure to get all the details of what they will require up front so you’re not unpleasantly surprised.

Do they have to read your whole book?

Of course, they are going to want to know exactly what they are putting their name to, but does that mean you have to have your book completely written so they can read your manuscript first? No, because they probably don’t have the time to read your complete manuscript.

You should however, have completed your book proposal before asking for their endorsement. This way, they can browse your proposal as well as your sample chapters to learn about your book, its quality, and who you are as an author. Some people may, however, request your entire manuscript, which is another reason to finish the book before writing your proposal.

I highly suggest getting some endorsements lined up before you send your proposal to an agent or publisher. Doing so lets the agent know you have respectable people in your field who are willing to stand behind your book. Strong endorsements can push your proposal over the top!

(Note from Michelle: If you’d like to see good examples of endorsements click HERE.  I haven’t read this book, but I liked the way the author has the endorsements presented.)

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Renee recently co-authored GRANDPARENTING THROUGH OBSTACLES which can be purchased at Amazon HERE.

How have you found endorsements for your book? 


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  1. Thank you, Random Writing Rants, for having me on today. I hope your readers learned a little something about endorsements. They can be intimidating to secure, but if you know where to look and approach it with confidence, there’s no reason you can’t find the endorsements you need to help boost your proposal or get people to open your book!

  2. Robin says:

    This is really interesting. I guess endorsements are not anything I’d really considered before. Granted, I’m not quite at that stage, but hopefully I will be sometime soon.

    • Robin, I saw your post and wanted to make a quick comment. Since you have some time, this is a great opportunity to think about endorsements. If you have ideas for books, start making note of people who might be endorsers. If you’d be writing nonfiction, think about those experts concerning the subject you would probably write about; if you’re thinking of doing a novel one day, start locating other novelists who could add some “weight” to your book. It’s never too early to start thinking about it. A lot of authors wait too long, and then they find themselves scrambling to get endorsements. Or, if they’re trying to get “celebrity” names, it can be a very long process to actually get to the person.

      • Robin says:

        Wow, thanks for the advice. I’ll have to start thinking about that and figure out what I can do to get them. And who I think would be a good fit.

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