The Book Marketing Tool You May Not Be Using…But Should! By Katie Jennings

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Katie Jennings

Note from Michelle:  This week I’ve been researching book trailers for my suspense novel, CACHE a PREDATOR, that will be released later this summer. To find creative movie ideas, I searched the web for other trailers and made a list of what I liked and what I didn’t like. On my research journey, I met multi-published author Katie Jennings and loved her book trailer site. I asked her to write a post for you today, and she agreed. Yay! Please thank her, and if you have a book trailer post it at her amazing site.

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What’s your favorite part of going to the movies? For me, it’s the trailers!

Of course I love watching the movie, too, but there’s no denying the excitement I get when that big green screen pops up announcing a new hot film. There’s always this little jolt of anticipation, an eagerness to be intrigued or humored, or even scared if it’s the right genre. My hope is to see a preview for something that I just have to watch, something that will shoot up my heart rate and have me grinning ear to ear with a joy I haven’t felt since I was a kid at Christmas morning.

We all know the feeling, don’t we? Now imagine if people felt that way about your book!

Enter the Book Trailer. There are plenty of well known authors who utilize book trailers as part of their marketing campaign for an upcoming new release. Sometimes they’re even shown on television, but usually they are featured on an author’s website and social media sites. If done correctly, a book trailer can go viral and reach thousands of viewers before the book is ever released, and then those viewers will have your book on their minds. What’s better than that?

Them buying your book, of course! But before they can buy your book, they need to hear about it. What better way for readers to find out about your book then to let them experience the book through film and music? It’s impactful, entertaining, and best of all, it’s easy to share online!

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Which is why I started the blog I Love Book Trailers! I loved seeing all the different trailers authors made, and I realized it would be fun and useful to create a blog dedicated to them. I also feature book covers, because if there’s a more important marketing tool than a book trailer, it’s a book cover!

If you want an idea of the kind of book trailers authors use, check out two of mine:


So what makes a book trailer worth watching?

In my opinion, the best are the ones that model themselves the most after movie trailers. That means high quality, beautiful imagery, a clear beginning, build up, climax, and ending with credits intriguing and genre-appropriate music, and so on. The best thing to do, really, is watch trailers for books or movies within your genre and you will find inspiration.

The response to the blog has been phenomenal. I’ve featured over two hundred authors, many with several book trailers. It’s been so rewarding to interact with fellow authors and provide an easy and fun marketing avenue for them, free of cost.

If you have a book trailer you’d like to feature on my blog, feel free to submit it to me here. I’d love to hear from you!

How do I go about getting a book trailer, you ask?

I’d advise hiring a professional who will create something truly marvelous! My friends over at Blue Harvest Creative specialize in affordable, quality author services, including book covers and trailers. See examples of their work here.

 Be sure to have fun with it! Marketing your book can be a challenge, but when you utilize the right tools you will be amazed at the success you can have!

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International bestselling author Katie Jennings is the author of six full length novels, including the popular fantasy series The Dryad Quartet as well as the bestselling family drama series The Vasser Legacy.

She lives in sunny Southern California with her husband and cat, who both think she’s the biggest nerd ever. She’s a firm believer in happy endings and loves nothing more than a great romance novel.

You can find out more about Katie on her official website,

Don’t forget to send Katie your book trailer. I know I am!

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  1. Thank you for having me on your blog!

    • Hi Katie
      Thank you for contributing today. It’s a pleasure to have you here.


  2. Hi, Katy and Michelle. I shared this post on my Facebook author page, and the immediate response (from fellow writer) was: Do they work? I mean, the occasional well-done trailers can be fun to watch, but do they really entice enough people to buy books to make it worth the expense?

    • Hi Linda! I believe that when a book trailer is done right and marketed correctly, that yes it can help sales! If you have one made and do nothing with it but let it sit on YouTube, then it won’t help. Authors need to get their trailer listed on blogs, share it on Facebook, Twitter, add a link to it wherever they find themselves featured, etc. What it shows is that an author is very serious about their book and readers get the perception that the book is worth reading if the trailer is worth watching. Plus it’s easier to watch a trailer than it is to read a long synopsis 🙂 Authors can even feature their trailers directly on Amazon through Author Central.

      • Hi Linda-
        Thanks for sharing Katie’s post today! I appreciate you and I’m sure she does too.
        Marketing is one of those things that’s difficult to measure. How many people will buy your book if you create and post a trailer? No one really knows the exact amount, but I do know that the more readers see your book, the more familiar they are with the title and you, and the better the chances are they will buy your book.
        How many times have you seen a book title before you actually bought the book? To me, having a book trailer is one more way to find readers. If you can pay someone to do it professionally, it’s worth it. If not, there are ways to make them yourself. David Stearman created his own trailer for HUMMINGBIRD. Award-winning author Melissa Foster creates all her trailers using ANIMOTO. Check them out too. I’m using Cathy Helms from AVALON because she created my book cover and we have an excellent working relationship. Find what works for you. It’ll be worth it.

  3. Carol A. Hyatt says:

    Just wanted thank you for this marketing tool. I don’t share much because I am not an experienced writer. However, there is nothing that will stop me from writing my first novel. I save the random rants and read them faithfully. Thanks again for these rants and today for the book trailers. They are, in my opinion, simply awesome!

    • Hi Carol –

      Thanks for dropping us a line to let us know we’re helping you. If you’re here then you want to write. That’s all that matters. Whether or not you’re “experienced” doesn’t matter. Let us know if we can help any specific areas. I hope you have a great writing week.

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