Note from Michelle: This week I’ve been researching book trailers for my suspense novel, CACHE a PREDATOR, that will be released later this summer. To find creative movie ideas, I searched the web for other trailers and made a list of what I liked and what I didn’t like. On my research journey, I met multi-published author Katie Jennings and loved her book trailer site. I asked her to write a post for you today, and she agreed. Yay! Please thank her, and if you have a book trailer post it at her amazing site.
What’s your favorite part of going to the movies? For me, it’s the trailers!
Of course I love watching the movie, too, but there’s no denying the excitement I get when that big green screen pops up announcing a new hot film. There’s always this little jolt of anticipation, an eagerness to be intrigued or humored, or even scared if it’s the right genre. My hope is to see a preview for something that I just have to watch, something that will shoot up my heart rate and have me grinning ear to ear with a joy I haven’t felt since I was a kid at Christmas morning.
We all know the feeling, don’t we? Now imagine if people felt that way about your book!
Enter the Book Trailer. There are plenty of well known authors who utilize book trailers as part of their marketing campaign for an upcoming new release. Sometimes they’re even shown on television, but usually they are featured on an author’s website and social media sites. If done correctly, a book trailer can go viral and reach thousands of viewers before the book is ever released, and then those viewers will have your book on their minds. What’s better than that?
Them buying your book, of course! But before they can buy your book, they need to hear about it. What better way for readers to find out about your book then to let them experience the book through film and music? It’s impactful, entertaining, and best of all, it’s easy to share online!
Which is why I started the blog I Love Book Trailers! I loved seeing all the different trailers authors made, and I realized it would be fun and useful to create a blog dedicated to them. I also feature book covers, because if there’s a more important marketing tool than a book trailer, it’s a book cover!
If you want an idea of the kind of book trailers authors use, check out two of mine:
So what makes a book trailer worth watching?
In my opinion, the best are the ones that model themselves the most after movie trailers. That means high quality, beautiful imagery, a clear beginning, build up, climax, and ending with credits intriguing and genre-appropriate music, and so on. The best thing to do, really, is watch trailers for books or movies within your genre and you will find inspiration.
The response to the blog has been phenomenal. I’ve featured over two hundred authors, many with several book trailers. It’s been so rewarding to interact with fellow authors and provide an easy and fun marketing avenue for them, free of cost.
If you have a book trailer you’d like to feature on my blog, feel free to submit it to me here. I’d love to hear from you!
How do I go about getting a book trailer, you ask?
I’d advise hiring a professional who will create something truly marvelous! My friends over at Blue Harvest Creative specialize in affordable, quality author services, including book covers and trailers. See examples of their work here.
Be sure to have fun with it! Marketing your book can be a challenge, but when you utilize the right tools you will be amazed at the success you can have!
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International bestselling author Katie Jennings is the author of six full length novels, including the popular fantasy series The Dryad Quartet as well as the bestselling family drama series The Vasser Legacy.
She lives in sunny Southern California with her husband and cat, who both think she’s the biggest nerd ever. She’s a firm believer in happy endings and loves nothing more than a great romance novel.
You can find out more about Katie on her official website, www.katieajennings.com.