How to Reach Your Reader’s Hearts, by Susanne Lakin

LIVE, WRITE, THRIVE was voted one of the 100 Best Websites for Writers. Have you been there?  The author of that website is Susanne Lakin. She’s a multi-published author and an amazing writing coach and editor. Please check out her post below and her newly released book.

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My long-awaited writing craft book Writing the Heart of Your Story is now available as an ebook and you can get it here! This book is a compilation of the year-long course I ran on this blog in 2012—but so much more! I’m all about writing not good but great novels, and the purpose of Writing the Heart of Your Story is to help you write a terrific, memorable novel. (For the print paperback, click here)

By way of introduction, here are some thoughts discussed in the book—important things for novelists to think about when deciding to commit the time and effort toward crafting a novel. May this book be just the guide you need—showing you how to get to the heart of your story so you can touch readers’ hearts.

What would you say was the difference between a good book and a great one? Between a forgettable novel and a classic that lingers long in your memory, maybe even for years? Between a book with a title and plot you’ve forgotten mere days after you read it and one with lines that haunt you for years, and characters that seem so real you find yourself thinking about them over a lifetime and wondering what they would say or do in a given situation? Some good books provide an entertaining read, much like a good meal will satisfy. But then there are those other books. You know the ones I mean. Those are the ones you hope you’ll find as you look for something significant to read, the ones you earnestly search for as if seeking a precious gem, with the desperate hopefulness of a miner panning for gold, day in and out, waiting for the big strike. A book with that kind of magic—that resonates with our heart and somehow fulfils a need in our soul—that is the mother lode.

Books like that are more than just a good, or even great, read. They speak to us on some integral, deep level and nourish us. They speak to our heart. If your greatest desire as a novelist is to reach and affect a reader’s heart in a significant way, to “strike home” with some theme, message, or emotional resonance, you have to tap into your own heart and explore why you are writing the story you’ve chosen to tell.

 How to Target the Heart

So, as a writer, how do you do that—target the heart of a story? Is there some secret, or a trick to it? Do those “great” writers who write timeless, unforgettable books use some arcane method or formula that no one knows about? Nope. But I would venture to say they have a drive or need to do more than put a bunch of interesting words on a page—or appeal to the masses in order to sell a certain number of copies. They not only have a story to tell, they want to tell it passionately. They have a story with heart, that will appeal to the heart, and they delve into their own hearts to tell it.

Ah . . . there’s the key—being brave, daring, and vulnerable enough to get into the deep, scary feelings that are stored in the heart. For, if writers do not go deep, their writing won’t either. If their writing doesn’t drag them long into late-night hours with grabbing intensity, it won’t keep anyone else up reading either. If their writing doesn’t possess them and draw life from them in order to come alive, the story will be flat, and maybe even feel dead. Lifeless. Boring. Sometimes you have to mine deep into the caverns of your heart before you find what you are looking for. And it may take some time. Each story you mine will be different, and will require a new journey on perhaps unmapped trails and dimly lit tunnels.

The Road That Few Writers Take

Think of this excursion as a holistic endeavor—a joining of mind and heart. For many writers, constructing a novel is mostly a “mind” exercise. Some check their emotions, personal feelings, and experiences at their office door and dive into writing with full-throttle brain power. Even so doing, a person can learn to write well enough [read: technique, craft] to evoke particular emotions and reactions in a reader, and thus be successful in producing a very strong novel that may get acclaim.

But as G. K. Chesterton so aptly noted, “There is a road from the eye to the heart that does not go through the intellect.” That’s the less-traveled road is the one we want to explore if we want to reach readers’ hearts. That road takes you to a deeper level than you can reach with your intellect, and if you’ve ever had a moment when you’ve written a mind-blowing sentence or paragraph, or you’ve found tears streaming down your face as you reread a passage you just wrote (okay, maybe you too are thinking about that scene in Romancing the Stone, in which romance writer Joan Wilder is reading the end of her novel and weeping away), you know there is that special place a writer can get to, a Shangri-la or nirvana where magic happens. Where you reach the heart, and it’s pumping wild and strong.

For some of us writers, that’s the place we aim to get to every time we sit down to write. That’s the runner’s high, or the climber’s euphoria. No, we aren’t striving to get there to grab a temporary thrill that will fade after a few hours. We strive to get to that place because it’s the most genuine, truthful, barest center of our existence. So take the time to ask yourself these questions, and let the answers be the impetus to telling your story:

  • What passion inspires me to tell this particular story?
  • What idea or “message” do I long to get across to my readers in this book?
  • What would I say is the enduring theme of this story, and how do I feel about this topic?
  • What scene or element in my story gets me excited? Why?
  • What would my main character die for?
  • Who will be uplifted by this story and why?

Heart_of_Your_Story_ebook coverOnce you have clear answers to these questions, let those answers inspire and guide you as you write your novel. Make sure each scene you construct is influenced by these answers and points to the heart of your story. And don’t be afraid to explore your deep feelings that bubble up as you write about things you are passionate about. If you do all these things, you just might write a story that expresses the deepest passions of your own heart—and reaches the heart of your readers.

If you truly want to explore how to get to the heart of your story, click here to purchase the ebook on Kindle. For Nook, click here. Other formats via Smashwords here. The print book is available here on Amazon. Don’t write a good novel; write a great one!


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  1. Interesting and thought-provoking article. Definitely some great ideas for my writing. My next book will be released last summer so too late for this one, but in the future…..

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