Kary Oberbrunner Exposed

Kary Oberbrunner Exposed

No, this isn’t Kary Oberbrunner, but this is:

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Kary is a bald-headed guy with a girl’s name (his words), but more than that, he’s a SOUL ON FIRE, and his goal is to help set ONE MILLION souls on fire by 2020. I’m confident he’ll succeed because his efforts are exponentially multiplying as leaders are following him in droves and sharing what they’ve learned from him and his team.

Kary left his day job to pursue his dream job full-time, Igniting Souls. Through his writing, speaking and coaching, he helps people clarify who they are, why they’re here, and where they should invest their time.

Who doesn’t need help with these THREE biggies?

What is a soul on fire?

Some say that a human soul on fire is the most powerful weapon in the world.

Igniting Souls Conference

Kary hosted this live event in Columbus, Ohio, last weekend. I had the opportunity to attend. He searched for the best speakers to bring value to his attendees, and he BROUGHT IT!

Mike Kim was one of those speakers. He’s an author and a marketing genius who shared a few tips on writing headlines. He recommended the one I used for this article.

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Mike Kim’s WEBSITE

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Kim frequently appears in the media: He was a guest on The Daily Show with Jon Stewart and has appeared in The Wall Street Journal and on CNN Anderson Cooper 360. He has been interviewed by major international media groups such as Fox News, CNN, BBC, Reuters, Canadian Broadcasting Corporation, Yonhap News Agency, The Korea Times, The Korea Daily, and Korean Broadcasting System. Kim speaks to audiences worldwide, including a variety of companies, universities, and government organizations on five continents. Mike is represented by Social Change Speakers. –Wikipedia

How to Write CLICKABLE Headlines, by Mike Kim

As blog writers, we have less than FIVE seconds to engage our readers. If our readers don’t feel like there’s something important for THEM to learn from our prose, they’ll click off. Nobody wants a CLICKED-OFF reader! (You can tweet that.)


Here are a few of Mike’s other examples:

  • Can We Really Trust (___________________)
  • 12 Things Your (______________) Won’t Tell You
  • The Minimalists Guide to (________________) in Five Minutes
  • The Cheat Sheet for (_________________)
  • 12 Mistakes You Don’t Know You’re Making
  • How to (Insert an Action) Without Being a (Insert a Noun)
  • 3 Laws in (Insert Location) You Didn’t Know About
  • 5 Things Your (Insert Person) Needs to Hear You Say
  • 7 Killer Resources for (_____________)

Your headlines will be brand-specific to who you are and what you do.

If you’re not sure WHO you are, WHAT your purpose is, or WHERE you want to go with your business, check out Kary and his Author Academy, or the IGNITING SOULS Tribe, or find your DEEPER PATH.

Be a part of a movement that will change your life and the lives of those you influence.

Fill in the blanks above, and share your CLICKABLE brand-specific HEADLINE below.

Make it funny!


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  1. […] Kary Oberbrunner Exposed (by Michelle Weidenbenner) […]

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