Are you launching a book soon or thinking about launching a book?
If so, you might be looking into marketing strategies. Your book won’t sell if people don’t know it’s available. But how do you let people know your book is available without sounding like a boring egocentric person?
There are many ways, but one way is to host a FB BOOK LAUNCHING party. Have you seen these? Been to one? I attended Beth Vogt’s for a short while, long enough to know I didn’t understand how to orchestrate the events. So I hired Jessi, The Release Day Diva to run mine, because my author friend, Elena Dillon recommended her. Am I glad Jessi is in charge.
First of all, I do NOT like talking about me or my book because that can get really boring. I don’t want people to cringe when they see me coming, like I’m going to talk about my book. Again. Ugh! This way Jessi will be in charge, and I’ll get to sit back and relax. Or not.
The etiquette of a FB party is different than other parties. People can crash the party, interrupt conversations, wear what they want, and still win prizes.
Prizes? Yep. I had to come up with 12 of them. Some are Amazon gift cards, Starbucks gift cards, a chocolate basket, and a Mary Kay Cosmetics basket. There’s a surprise PRIZE too. It’s different than the others, but I don’t want to give it away here. You’ll have to come to the party to find out.
The best part: I get to wear whatever I want because no one will see me.
The other best part: I’m going to hang with my friends and family and meet a lot of new people too. This is a party that people can crash. It’s acceptable. Friends and family get to invite whomever they want. The person who invites the most people wins a $10 Amazon gift card. Over 1668 people were invited to my party. That’s as big as a Grand Ball, except no one has to dance! (Which could be a disappointment to some, but hey, if you want to dance in between posts go right ahead.)
How do you talk to each other? I don’t understand how this works yet, but you all meet at a designated FB page location HERE and type your dialogue into your status bar. You answer questions and meet new people. There are moments when a lot of people talk at the same time, but it’s not rude. It’s acceptable. That’s what makes it fun. I think you have to REFRESH your page often to get updated dialogue, but I’m not sure yet.
Since geocaching is a theme in my novel I chose to have a forest theme. Not sure how that’ll work either, but it’ll be fun to see. What’s geocaching? Wikipedia defines it this way:
“Geocaching is an outdoor recreational activity, in which the participants use a Global Positioning System (GPS) receiver or mobile device and other navigational techniques to hide and seek containers, called “geocaches” or “caches”, anywhere in the world.
A typical cache is a small waterproof container containing a logbook where the geocacher enters the date they found it and signs it with their established code name. After signing into the log, the cache must be placed back exactly where the person found it. Larger containers such as plastic storage containers (Tupperware or similar) or ammunition boxes can also contain items for trading, usually toys or trinkets of little value.”
Except, in my book, a body part is hidden in these cache sites. Intriqued? Good.
Why have a FB party? It helps create a buzz about you and your book. It gives people a chance to meet you and learn about your personality. Word of mouth is the best way to spread the news about your book. But since I’ve never had one before, I’m not totally sure what’s going to happen. I’ll let you know afterward.
If you’d like to attend my FB party to see how it’s done, join here: Cache a Predator, Release Day Event.
It’s tonight, July 30 from 6:00 – 10:00. You can stop by for two minutes or two hours. Make sure you say hello.
If you’re not available and still want to know how this works, or how it went, send me a PM at my FB site, and I’ll be happy to explain. My FB site–in case you don’t know is: http://facebook.com/mweidenbenner Friend me soon.
Hope to see you at the party!