Every author, at some point in their career, will need to write a bio, a blurb that describes them.
When readers go to Amazon, they click on your book because of your cover, then they read your description. Often times the next place they read is your bio. They want to know if you’re worth their time. That’s why it’s important to write your bio, so it’s not ONLY about you, but your readers, too.
How do you entertain them?
Below are six important tools you can use to include in your biography:
- Include humor. Serious bios are boring. Even if you’re not a funny person, you can practice a bit of humor when you include something silly about yourself. If you’re not sure what that looks like, see the next tip.
- Read other bios at Goodreads first. Find a few that you like. Examine why you like them. How can you write something just as fun about yourself?
- Include a bit of YOUR story. Readers like stories. What’s your story? What led you to write this book? Did something happen in your life to inspire you?
- What genre do you write? Even if you write in multiple genres, figure out a way to own this identity. There’s nothing wrong with writing in multiple genres. (Except when it comes to marketing books, but that’s a subject for another time.)
- Include something about you that will surprise others. Make it something others might not know about you. Include something unusual and fresh.
- Include your Value Proposition Statement. A value proposition statement is something I learned from Kary Oberbrunner’s Business Academy Elite program. It’s how you serve others. Remember, this needs to be about your readers, too. Even if you write fiction, you should take time to think of your VPS. What do you do to serve others in your business? How do you help readers?
VALUE PROPOSITION STATEMENTS
Here’s mine: “I’m an author, speaker and Uncover Agent. I help people uncover their messages in their books, businesses and life, so they can leave a legacy.”
Here’s one I made up: “I’m a historical fiction author. I entertain readers who are looking for well-researched stories with three-dimensional characters in time periods they never experienced, so they can enjoy learning about history.”
Think of it like this:
I Am ___________ (Identity)
Who helps ____________________ (tribe)
Do/Understand ______________________ (cause)
So that ________________________________ (over-arching vision)
YOUR TURN NOW!
Feel free to include your short or long bio, or your VPS below. I help people write these at FIVERR.com, but I LOVE learning from others, like you, every day. Will you share yours?